Is Your Salesman Wearing a Dirty Shirt?

No one has to tell you how much it costs to field a good sales rep. You also know that nothing can cost you more than a bad rep. So, what do customers find when they visit your company website? Is it wearing a dirty shirt?

When you opened the door to the Internet world and began seeking customers, you may have hurriedly overlooked its most important function; to serve current customers and attract new business. You were granted entrance into the world of online publishing, most likely without staff who was trained and knowledgeable in content and its presentation. The result? Your site may serve your purpose, but how about that of your customers?

You may know all the catch phrases: SEO, engine-friendly, branding, content is king, blogging, Twitter, Facebook, on and on. Do you know how to use them to your best advantage?  Can you reassure your current customers they've no need to compare and yet send a beacon to attract the new?

We become your staff. Our job description will be what you need most. Do you need content that is written to your customer's level, free of misspelled words and lackadaisical punctuation? Will you want it to work with your keywords and description to keep those hungry search engines well-fed and responsive? Does your brand need strengthening so you stand out from the competition? Would regular posts to your company blog, either as a consumer or as the company representative fit well into your goals? Too busy to Facebook and Twitter yet wish you had someone doing it on your behalf? Would regular press releases help your new product launch? How about an on-call public relations staff to coordinate with your sales reps and provide marketing materials that ferry your brand to customers? We can even give you expert status by inserting your company into its own publishing arm which can then be offered through over 22,000 booksellers in 92 countries (consider having your content published in multiple languages)...or just for your private use. 

Tell us what you need and let us give your current site a critiqué.  Here's the form (at the bottom of this page); just fill it out, submit and we'll be in touch.

TWITTERING THE BUSINESS

There is no overrating the importance of developing good customer relations. We also know how expensive it can be to keep the public relations engine working, particularly when your company isn't large enough to support a dedicated staffer. That's where we can help.

We can make the most of social networking sites like Twitter and Facebook to keep followers updated with company news, new product announcement, vacation schedules, invite poll response, customer feedback, etc. You maintain privacy and keep an objective distance while we propagate positive messages on your behalf, and all on your designated schedule.

Fill out our free critiqué form and let us know what you're looking for.  We'll be in touch and based on your needs, put together the content support package you desire most, and all priced to fit your budget.

HAVE YOU WRITTEN THE DE FACTO BOOK ON THE SUBJECT?

No? We can help. If you have, we can still help.

One of the best ways to catapult to the top of your industry is to author a book on the subject. When expert opinion is needed for media appearance, legislative contribution or mentoring, etc., you will be the one they call. Your book will be quoted throughout the Internet, in researched writing for magazines and books and just like branding, your company or name will become synonymous with the topic of your expertise.

We can utilize bookselling channels if you want to instantly reach over 20,000 retailers in 92 countries...or...we can make the book available from you alone. No inventory, order as few as one copy at a time and own your private imprint. We can help you write it, we can publish it, we can market it and we can act as distribution/fulfillment.  It's all up to what you need.