Business changes. That is what makes a capitalistic society so enduring; the fact that it responds to fact, fad and fantasy... all with a profit margin.
Change is what our programs are all about. Entrepreneurs now have the ability to respond, and more importantly, influence the coming face of business, large and small by becoming the author of their own book. Information and entertainment are always in demand and your entry into the publishing world makes complete, secure and independent sense. Let's look at a few reasons why.
- Miniscule Start-up
For as little as $400, entrepreneurs turned authors can not only create a product, representational of the services they offer, but become an expert on their subject by creating a book.
- Built-in Distribution
With availability through over twenty thousand bookselling outlets including Internet giants amazon.com, barnesandnoble.com and others, these established distribution channels are seldom explored by businesses. Authors who write for profit know their potential and inherent visibility. Creative marketing will add to this customer base as non-bookstore retailers can buy inventory directly from the author or publisher.
- No Cash Flow Issues
In a publishing scenario, booksellers and other retailers order books via the distributor, who in turn, pays the publisher/author once funds are collected. Authors do not pay for the inventory needed to stock retailers. Nor do they maintain an in-house inventory (unless by choice), making it literally possible to run a business from home without anything more than computer access.
- Green Industry
Books are a huge consumer of tree pulp and landfills are packed with unsold books. Not with Publish and Market. Books are printed to order on recyclable papers.
- Just "set it on automatic and go!"
If book authorship and publishing is not your primary business, we can set it up for you so simply that all you do is write the book and cash royalty checks from our mailbox. We take care of design, marketing, distribution and royalties payments. Want to be more involved? Cut out the publisher and distributor and pocket those funds. You can purchase only those services needed to augment your own talents and own the files, make the publishing decisions and interact with your readers directly from a marketing strategy. It's all up to you!
- Become an expert
Each of us has a story to tell. The paths we have chosen and those which chose us molded each of us into unique individuals, albeit not unique experiences or problems. Thus, some become teachers and some become entertainers. Which one fits you?
- The business card the customer pays for
The perception of value is a topic long discussed by the world's greatest marketers. One thing has always proven true; that which is given freely is seldom valued, particularly by those who do not know us. You have all heard the phrase, "He wrote the book on it." Have you written your book yet?
Want to read more? Register for the site and hop over to the Library where you will find information, tips, how-to's and of course, editorial, geared for the self-publishing author. See you there! If you don't have the time to register now - the remainder of our site may be browsed freely.
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Saturday, 10 January 2009
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- Give an entrepreneurial enterprise a product that opens doors



