mBook [ém-bʊk]
A multimedia-enhanced electronic book that may be read on 98% of the computers in use today, and in a modified version, on electronic readers including the iPad, Kindle and Nook among others. Available in a hosted or downloadable version, typically the mBook™ is delivered via email, a personal or business web site or on CD/DVD via Amazon. Features include professional typography, screen-size presentation, full color, graphics and interactive enhancements of audio, video, active links, layers, screen-fillable forms, games, computable tables, searchability, enlargement of type to 6400% as well as reading itself aloud. mBooks™ permit streaming or embedded media and the unique feature of on-the-fly content updates when the reader is connected to the Internet. Publish and Market is home to the mBook™.
| Comparison of Publishing Options | Traditional | Vanity | Self-Publishing |
|---|---|---|---|
| Upfront Investment | None | Substantial | Minimal |
| Requires literary agent | Yes | No | No |
| Author retains print rights | No | N/A | Yes |
| Author retains electronic rights | No | N/A | Yes |
| Author retains foreign rights | No | N/A | Yes |
| Author retains film rights | No | N/A | Yes |
| Author must market their book | Yes | Yes | Yes |
| Author has creative control | No | Yes | Yes |
| Author has pricing control | No | Yes | Yes |
| Distribution included | Yes | No | Yes |
| Marketing support | Limited | No | Yes |
| Immediate revision ability | No | No | Yes |
| Sales through non-bookstore channels | No | N/A | Yes |
| Bookstores will shelf-stock the book | Yes | No | Yes |
| Author can discontinue publishing at any time | No | N/A | Yes |
| Royalties | Negotiated 3-10% | N/A | 75% of Net |
| Release Date | 1-2 years | N/A | 3-4 Weeks |
| Likelihood of Being Published as New Author | 1% | N/A | 100% |
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