The News

Will you get that what now? feeling when your book is released?

Every economic climate supports some businesses and squeezes others. The good news is that vacation travel is down and people are turning back to the simpler, more comforting relaxations at home, including reading. Will they know about your book? A mere listing at amazon can't be considered marketing, that's distribution. With a modest budget of time and finance, it's most effective to use advertising vehicles that are targeted to your ideal reader. Let us help you do just that!

The principal of marketing is really quite simple. First you must think of yourself as the self-publishing author, who has rented a store. Your book lines every shelf. On Monday morning, you come in, flip on the lights and plug in the cash register. You perch upon the stool behind the counter and wait for customers to walk through the door. If you haven’t done your marketing, it’s going to be a long, lonely wait.

So, first let’s turn on the sign and put stacks of your books in the front windows. You flip a switch and bright, neon now cheerily warms the building door and windows where passing cars can see in easily. How would we equate that in self-publishing? Build a website and make it easy to find. Don’t know how? We can do that for you. This works fine as long as your potential customer happens to be driving past while you’re open. With tens of millions of websites out there waiting to be found, your odds aren’t healthy. Now you have to advertise. Take some pictures of your store and find a few friends who will let you snap them reading your book. Create the image that reading your book is a popular pastime and readers will profit by relaxation or edification in reading it. Make a compelling argument that everyone will be talking about it and they will feel foolish if they don’t participate. How do you do this? Post the pictures on your website and advertise it. Develop links from to and from other sites so you share readers. Let them find your name popping up everywhere. Need help accomplishing this? We can do this for you, as well. You may either buy time from our publicist or join our Publicity and Promotions program to take advantage of group buys and personal analysis of your ideal reader. Our Lettermaker can help you write great website copy from a buyer’s perspective and design the press releases and copy for those pay-per-click advertisements. They will write the ads for the targeted organizational newsletters.

So customers are starting to filter in through the door, curious. They see an entire store filled with only one product; your book. How do you get them from the door to the point where they actually pick up a book and begin reading? Make it a movie! The Publish and Market Book eTrailer™ will craft the essence of your book into a visual, audio experience and you can splash it all over the walls of your store/site. Think of it as a coming attraction at the theatre. Customers are now intrigued and pick up a book to browse on the way to the cash register, where you wait, smiling.

Now, you would like all those happy customers to go out into the world and tell their friends and family about their marvelous find. How does that come about? Publish and Market can do that as well…our eBooks with multimedia content are tempting, e-mailable excerpts for those customers to pass along. Think of it as an electronic business card. Not only will we create your eBook, but we can provide you with personalized programs that let you, the store owner, send these out to the right people for the least amount of investment and highest return.

What happens when you get too busy to keep the store open? Publish and Market’s 22,000 other booksellers will sell your books, and the customer excitement you have generated will lead directly to them; all for a small piece of the profit pie – and one which you’ve determined. Now that the ball is rolling, you can stand back and assess your advertising; what does and does not work, and repeat or drop accordingly. You can begin writing a second book, already having a following and ongoing marketing plan to slide it into, not to mention your investment is paying off with re-investable dollars. You can consider adding related products; shirts, posters, Frisbees and each of these have double duty; they generate revenue and brand your business, creating more sales.

Now, you can trot down to the local broker and hand him your money for the roulette wheel of stock and investment games, or you can build more stores and write more books. Which will it be?